As every piece of content is unique, AEL enlists its expertise in negotiation and rights management to partner with leading producers, distributors, broadcasters, and streamers to strategically source, support, and deliver bold programming that resonates with international audiences. Headquartered in London, AEL also maintains a presence in key media markets across Europe and beyond, leveraging its industry expertise and creative network to support the full content lifecycle.
Looking for blockbuster entertainment, hit shows, or exclusive sports and music rights? With connections to global rights holders, we don’t just find the content, we negotiate deals that expedite delivery and boost your margins. Whatever your platform or content strategy, our insider access and proven deal-making delivers serious ROI for you.
Partnering with AEL as your sales representative means unlocking global potential for your films and TV series. With extensive buyer relationships, and a sharp understanding of international markets, AEL magnifies your content’s visibility and commercial potential. We don’t just “sell” — we position your titles strategically, aligning them with the right platforms, territories, and audiences to drive long-term revenues.
Whether you’re a content creator seeking a trusted partner, or a producer looking to enter new regions, AEL offers the personalized approach and market intelligence needed to turn great content into global success. Partnering with AEL for your co-productions and pre-sales means gaining a strategic ally with deep market insight, strong financial acumen, and global reach. We help you secure early-stage funding through targeted pre-sales, leveraging our established relationships with leading broadcasters, streamers, and distributors worldwide. With a proven track record in structuring international co-productions, AEL guides you through the complexities of rights, financing, and territory sales — ensuring your project is set up for success from day one. From development to delivery, we work with you to maximize creative potential and commercial value, turning great ideas into business breakthroughs.
Whether you are designing a business model for a breakthrough service, crafting a message that cuts-through, or building a content plan that addresses the challenges of today’s market — we help you navigate every step with confidence. From unlocking new tech-driven opportunities to making sense of the swiftly evolving media landscape, we bring clarity to your vision. We align bold ideas with achievable outcomes, converting ambition into profitable action.
Rita Akkari is a seasoned media executive and distribution specialist with long-standing leadership in international content licensing and rights management. She created AEL (Akkari Enterprises Limited) in 2023 as a film and television distribution company with a difference, where content is curated and given prime position.
Rita spent almost two decades at Warner Brother International Television Distribution, most recently as regional Head of TV and Digital Licensing, where she played a pivotal role in driving annual revenues in excess of a quarter billion dollars, and devised innovative distribution models to maximise profits on game-changing global franchises like Harry Potter, Friends and the DC Universe through meaningful strategic partnerships across major territories.
After securing a Master in History of Art from Oxford, Rita gained early experience in the BBC’s Documentary Unit where she worked on titles including the BAFTA-nominated Leonardo: The Secret Life of the Mona Lisa; from there she brought her factual production experience to TVF International where she became versed in all aspects of content licensing.
Half-Lebanese and half-Ukrainian, Rita was born in Kyiv and raised in Paris. She combines an entrepreneurial mindset with deep multicultural insight and industry knowledge, making her a trusted bridge between creative content producers, global buyers, and digital platforms. Her passion for storytelling, paired with deal-making expertise, has established her as a powerful force in scripted and unscripted content distribution across Europe and abroad.
